Adding a blog to your website is an incredibly useful, but often overlooked, marketing tool. Blogs not only help boost SEO and generate more website traffic, but they also help you engage with and educate your customers on a more personal level.
Here are 10 reasons you should invest time and energy into a blog for your business.
Internal Links Within A Blog Can Boost Website Traffic
Adding internal links to other posts and pages within your website is a great way to improve SEO and increase engagement. Including links in your blog to other pages on your website can be an easy way to help customers find additional information about your product or service. You can also link to other relevant blog posts you’ve posted to encourage customers to read more
Blogs Can Boost SEO For Your Website
Search engine optimization is perhaps the most important strategy to use if you want to drive traffic to your website. One of the simplest ways to improve in this area is by creating thoughtful, well-written website content using relevant keywords. This will help potential customers locate your website easily when searching for a particular service or product on a search engine.
Sharing Blog Posts on Other Platforms Can Boost Website Traffic
Sharing your blog posts on your social media sites is a good way to increase blog views and convert traffic into leads. Not to mention, sharing the engaging new content you’re posting on your blog can be a break from traditional social media posts and may even help boost your social media following.
Blogs Offer a Unique Way to Showcase Your Products and Services
Blog posts give you an opportunity to promote your products and services by utilizing a soft-sell approach. Sharing useful, relevant, and interesting information that relates to your product or service using a less “salesy” approach can leave many customers wanting to learn more. By using this tactic, you’ll slowly start to turn interested readers into paying customers.
A Well-Written Blog Can Set You Apart from Competitors
A lot of businesses won’t spend time or effort on a blog for their website. If you take the time to craft a well-written blog filled with industry specific keywords, you can easily set yourself apart from your biggest competitors.
Blogs Highlight Your Expertise in Your Industry
Whether you’re selling a product or service, potential customers want to know what makes you more reliable and trustworthy than your competitor. Blogs are a great way to highlight how much experience and knowledge you have, which can lead to trust in your product or service. Don’t forget to write your posts with your target audience in mind and avoid using technical language that they may not understand. When brainstorming topics for blog posts, think of questions you typically receive from customers and take the opportunity to answer them in the form of a blog post.
Blogs Can Generate Long Term Results
After you publish a blog post, as long as the topic doesn’t become irrelevant, you can keep it up on your website for years to come. It will continue to generate traffic and engage new customers for far longer than it could ever take you to sit down and write it.
Blog Posts Are Budget Friendly
Because they require minimal effort and can be a permanent fixture on your website, blog posts are one of the most low cost marketing strategies out there. Blogs are also extremely versatile and can be cross promoted on a number of different platforms to grow your audience, increase website traffic, and boost sales.
Blogs Showcase Your Brand’s Personality
Customers often gravitate to brands that they feel they can relate to or develop a personal connection with. Through longer blog posts, you can give customers a deeper look into your business by sharing your company’s story and mission.
A Blog Can Help Connect You With Your Community
Similar to social media platforms, blogs can also be quite interactive. Allowing customers to comment on posts, share their experiences, and communicate what’s important to them can be extremely valuable information as you seek to develop an overall marketing strategy for your business. You can even connect with customers who may have a valuable story about your product or service to share. Sharing content on your blog that has been developed through the eyes of a consumer, whether it’s an interview or testimonial piece, can be an extremely valuable marketing tool.
Adding a blog to your website is a simple, but impactful way to promote your business. If you’re not sure where to start, contact Brown Creative Group, and we’ll help you start creating an effective blog to add to your website.