If you are a small business owner, such as in the home services industry for example, then you know that marketing is an important part of growing your business. But there are so many options out there when it comes to choosing who to hire for your marketing needs. Should you go with someone local? A remote freelancer? Does it make sense to keep it in-house? Or is hiring an agency worth the investment? In this post, we will discuss 6 great benefits of working with a marketing agency!
A great benefit of hiring a marketing agency is they have the knowledge and experience to be able to communicate your message in clear, concise terms. They can take all of your information about what makes you unique or different from other businesses out there and put it into words that will resonate with potential clients. Having this ability means that you won’t risk sending mixed messages through ads running in print, online, on social media platforms like Facebook or Instagram, etc., which could end up hurting rather than helping your business grow.
Increased Online Leads
A marketing agency can also help grow your business by generating more leads through the efficient use of your website, search engine optimization (SEO), blogs, social media campaigns, press releases, and print ads. These are all tools that an experienced marketing professional knows how to effectively utilize in conjunction with one another. They should be able to advise you on which platforms seem like they will work best for your type of contracting business as well as determine if there are certain angles or approaches you might want to take with each platform so everything flows together nicely. This is especially important when it comes to having a website because even though people may find links about your company in their searches, many won’t bother clicking them unless they look appealing enough or provide key information quickly.
Consistent Lead Flow
If you are working with a marketing agency, then they should be able to create an actionable plan that will help generate leads for your business on a consistent basis. This is important because it means you won’t have to worry about spending money and time on ads or posts only see them fall flat when there’s no follow-up. With the support of an expert, businesses can get more value from their advertising dollars by making sure everything posted online has the highest chance of being clicked. Plus if someone does click through to learn more about what makes your company different than others out there, this could lead to future sales down the line! A good marketing professional knows how to keep potential clients engaged so they want to continue receiving information from your business.
Easily Found Online
A business’s website is often the first place someone will look when they are searching for a contractor in their area. If your site appears high up on searches, then you’ll be able to get more leads and sales. This means that an experienced marketing professional should also know how to ensure that your website comes up quickly and easily whenever people search for certain keywords relevant to your industry. They can help with this by using keywords throughout posts so Google recognizes what you’re talking about while making sure there aren’t too many sites out there trying to rank highly for similar terms. A good agency knows which words tend to perform well and won’t waste time or money on highly competitive terms or keywords that don’t generate sufficient traffic.
An agency should also be able to help you implement a system of ongoing marketing that doesn’t require too much effort on your part. For example, they could set up social media accounts for you so all of the posts go out automatically instead of you having to remember to manually go in every day and post content relevant to your audience. Handling other components of your digital marketing system, such as your e-mail newsletter, SEO, and ads, AND keeping everything running smoothly means someone on your team isn’t constantly spending time working on tasks that are only tangentially related to making money. This ultimately keeps overhead costs low and helps ensure profits don’t take a hit because there aren’t enough hours in the day left for other important things.
A marketing agency can help a business grow faster than it would be able to on its own. Through targeted ads and posts as well as content that really speaks to what they offer, an experienced marketer knows how to make potential customers sit up and take notice. Someone looking for your type of service might not know you exist when entering their online search, but with the proper planning in place, there’s a better chance they will discover your company and do research into who you are before going elsewhere. It’s also good if someone is working with a professional because this means everything done online has been vetted, likely by a team of professionals who are experts in their industry.
Our Proven System
Our proven system gets you found online, helps you stand out from your competitors, and generates consistent leads for new projects every single month. We take the guesswork out of marketing your business. Ready to get started? Schedule a call with Brown Creative today!