Social media is a powerful tool for any business. With a strong social media strategy, you can create awareness about your company and engage with your customers in an interactive way that drives revenue. Home service contractors are not immune from social media’s power to generate leads, but many businesses are missing out on potential customers because they don’t utilize social media effectively. In this blog post, we will discuss the importance of social media engagement for home service contractors!
What is social media engagement?
Social media engagement refers to activities that you can do with social platforms such as posting, liking, sharing, and leaving comments on posts. This allows you to connect with your customers and provide value for them by answering their questions or giving advice about the services they need.
Why do I need social media engagement for my business?
Social media is a great way of building trust between home service contractors and clients because it provides transparency by showing how knowledgeable you are in your field. These days social media has become so important that 90% of buyers now use social networks when trying to find local businesses like yours! That means if what you’re doing online isn’t helping build relationships through social media then those potential leads could be going straight into someone else’s hands!
What are the benefits of a strong social media presence?
Social media for home service contractors is especially important because it helps build trust and credibility. When people see that you’re active on social media, they’ll be more likely to reach out to you for their home service needs. Additionally, social media can help increase website traffic, leads, and conversions – it’s a great way to get in front of your target market!
Here are some of the many benefits of a strong social media presence:
Increased brand awareness
If you haven’t already, start engaging with social media such as Facebook and Instagram. Post about your company’s latest news to generate awareness among potential customers who may not know that you exist yet!
Increased website traffic
When you’re active on various social media platforms, it’s likely that people will visit your website as well. This is especially true if you have links to your website on your social media profiles. Make sure your website is optimized for lead generation by having a strong call-to-action and compelling offer!
Since social media is all about engagement, it’s a great way to turn social connections into leads. When people visit your website and leave their name and email address in exchange for something valuable like a free resource, they have officially become your lead! In addition to organic or unpaid traffic on your social media platforms, you can also invest in social media advertising such as facebook advertising. Leveraging social media in a way that makes the most sense for your business allows you to increase your leads and increases the chance of closing a deal.
How can I use social media to grow my business?
Start by regularly posting on social media and interacting with your followers. Make sure to post about things you know will be valuable for them so they’ll want to engage back!
Here are just some ideas:
- Post blog posts from your website
- Post testimonials or reviews of happy clients
- Share information about how-to’s, DIY project tutorials, etc.
- Answer customer questions
- Provide advice related to home service needs
- Use social media advertising such as Facebook advertising
How can I improve social media engagement?
Keep it fresh
Make sure you’re regularly posting fresh content that is relevant to your audience. This could be blog posts, images, or videos. If you’re not sure what to post, ask your followers on social media what they’d like to see from you.
When people leave comments or questions on your social media posts, make sure to respond! Not only does this show that you’re engaged and care about your followers, but it also helps provide valuable information for those who are looking.
Include a call to action
Include a call to action in your posts so that people know what you want them to do. Whether it’s sharing your social media posts, filling out a contact form on your website, or calling you for their home service needs – let people know what their next step should be.
Why is it so important to post on a regular, consistent basis?
People often wonder why their social media posts aren’t reaching as many people as they should. It’s very possible they are not posting frequently enough! In order for your posts to reach more of your target market, you should be posting multiple times per week. It’s important to note that posting too much can also have an adverse effect so find a good balance between quality and quantity.
What if I don’t have time to handle social media marketing in-house?
Digital marketing and social media marketing can take a lot of time. If you don’t have the time to dedicate towards social media marketing, that’s okay! You can always outsource this task and focus on growing your business in other ways.
How do I know what social media platforms I should be on?
Determining what social media channels you should be on in the home services industry can be difficult. It’s important to know your target market and consider where they might be socializing online. Do you want to reach homeowners? New parents? The elderly population? Choose social platforms that would best allow you to connect with those demographics. At Brown Creative, we can help you determine your target market and where you can reach them.
Social media for home service contractors
Social media engagement is an important part of any home service company’s online presence. Make sure to post frequently while also engaging with social media followers so they know there’s a real person behind the brand who cares about them. In addition, make sure to use social media advertising such as Facebook advertising because it provides great ROI for companies targeting specific demographics or geographies.
If you are overwhelmed with the idea of adding one more thing to your plate, that is okay. Focus on what you do best – providing home services – and leave social media marketing to the professionals. Schedule a call with Brown Creative today!