It’s no secret that the remodeling and home services industries are booming. In fact, they both see consistent growth year after year. This is great news for contractors, but it can also be a bit challenging to get consistent leads. So, what’s the deal? Why can’t you seem to generate leads on a regular basis? Let’s take a closer look at some of the reasons why this might be happening.
Why Contractors Struggle to Get Consistent Leads
There are a few key reasons why contractors struggle to get consistent leads. Here are some of the common trends we see with contractors in the home remodeling and home services industry:
They’re relying on word-of-mouth marketing
One of the most common reasons why contractors struggle to get consistent leads is because they’re relying on word-of-mouth marketing. This might have worked in the past, but it’s simply not enough to keep up with the competition these days. In order to generate leads on a regular basis, you need to be actively marketing your business both online and offline.
There are a number of ways to market your business, but some of the most effective methods include search engine optimization (SEO), pay-per-click advertising (PPC), and content marketing. If you’re not using these strategies, you’re likely missing out on a lot of potential leads.
There is no clear marketing strategy
Another common issue we see is that contractors don’t have a clear marketing strategy. They might be using some of the methods we mentioned above, but they’re not doing so in a cohesive way. As a result, their marketing efforts are often scattered and ineffective.
In order to create a successful marketing campaign, you need to start by defining your goals. What do you want to achieve with your marketing? Once you know what you want to accomplish, you can develop a clear plan of action and allocate your resources accordingly.
If you’re not sure where to start, we suggest working with a marketing agency that specializes in the home remodeling and home services industry, such as Brown Creative. We can help you develop an effective marketing strategy that will generate leads.
They’re not using technology to their advantage
In today’s day and age, there are so many great tools available to help you generate leads. But, if you’re not using them, you’re missing out on a huge opportunity.
Some of the best lead generation tools for contractors include online directories, lead capture forms, and CRM software. By using these tools, you can make it easier for potential customers to find you and get in touch with you.
They lack marketing expertise
Marketing is a complex field, and it takes a lot of time and effort to master it. If you don’t have the knowledge or experience necessary to effectively market your business, you’re going to have a hard time generating leads.
The good news is that there are plenty of resources available to help you learn about marketing. You can find books, online courses, and even marketing agencies that specialize in the home remodeling and home services industry. By investing in your education, you can develop the skills you need to generate leads on a regular basis.
They’re not willing to pay for help
Many contractors are reluctant to invest in marketing because they think it’s too expensive. While it’s true that marketing can be costly, it’s important to remember that it’s an investment. And, like any other investment, there is the potential for a return.
If you’re not willing to pay for help, you’re likely going to struggle to generate leads. But, if you’re open to investing in your business, you can find a number of affordable marketing solutions that will help you get the results you need.
Lack of consistency
Consistent marketing is important to obtain consistent income and business growth. If a contractor is not consistent with their marketing, they will see irregular leads and sporadic sales.
Being consistent with your marketing requires planning and dedication. You need to set aside time each week to work on your marketing, and you need to stick to your plan. It might be tempting to take a break from marketing when business is slow, but this is the worst thing you can do. If you’re not consistently working on your marketing, you’re not going to see the results you want.
Lack of time
Many contractors are so busy working on projects that they don’t have time to focus on marketing. While it’s important to dedicate time to your business, you need to make sure you’re also spending some time on marketing.
If you don’t have time to do your own marketing, there are a number of ways you can outsource the work. You can hire a part-time or full-time employee, or you can work with a marketing agency. By outsourcing your marketing, you can free up some time so you can focus on other aspects of your business.
Lack of tracking and measuring
You can’t manage what you don’t measure. This is especially true when it comes to marketing. If you’re not tracking your marketing efforts, you won’t be able to tell what’s working and what isn’t.
There are a number of great tools available to help you track your marketing campaigns. Google Analytics is a free tool that can be used to track website traffic. And, if you’re running email or social media campaigns, most platforms will provide some insights into how your campaign is performing.
By tracking your marketing efforts, you can make sure you’re getting the most out of your time and money.
When is it time to hire a marketing agency?
If you’ve tried all of the above and you’re still not seeing results, it might be time to hire a marketing agency. A good marketing agency will have experience in the home remodeling and home services industry, and they’ll be able to help you develop an effective marketing strategy. When done correctly, marketing can be a great way to generate leads and grow your business.
Ready to get more consistent leads? Look no further than Brown Creative!
Brown Creative specializes in lead generation for remodelers and home service contractors. We have a team of experienced marketing professionals who can help you develop an effective marketing strategy that will get you the results you need.
If you’re ready to take your marketing to the next level, schedule a call with us today! We’ll be happy to answer any questions you have.