Your Outdated Website Could be Hurting Your Business: Here’s How to Fix It


If your website is outdated, you could be losing business without even realizing it. In this blog post, we will discuss the ways in which an outdated website can hurt your business and what you can do to fix it. Many businesses neglect their website until there is a problem, but by then it’s often too late. It’s important to keep your website up-to-date so that you can continue to attract new customers and maintain the ones you have. So, if your website is looking a bit dated, don’t worry! We are here to help.

Ways Your Website Can Be Outdated

1. Your website is not mobile-friendly

Did you know that the proportion of global online traffic on mobile phones has risen dramatically in the last decade? As of February 2022, 57.38 percent of all web traffic came through mobile phones.

In today’s world, it is essential that your website is mobile-friendly. More and more people are using their phones and tablets to browse the internet, so if your website is not optimized for mobile devices, you could be losing out on a lot of potential business.

What You Can Do: Make sure your website is responsive and can be easily viewed on all devices.

2. Your website has a dated design

Your website’s design is important for making a good first impression. If your website looks like it was made in the early 2000s, potential customers will likely move on to a competitor with a more modern-looking site.

What You Can Do: Update your website’s design to something more contemporary. If you’re not sure where to start, Brown Creative Group can help you create a beautiful, modern website.

3. Your website is not user-friendly

Your website should be easy to navigate and use. If potential customers can’t figure out how to find what they’re looking for, they will likely give up and go to a competitor’s site. It’s also important that your website takes your target audience into consideration. A website geared towards senior citizens, for example, should have larger font sizes and easy-to-navigate menus. Poor user experience can be a major turn-off for potential customers.

What You Can Do: Make sure your website is intuitive and easy to use. Conduct user testing to see how people interact with your site and make changes accordingly.

4. Your website does not have updated content

If your website’s content is out-of-date, it will give visitors the impression that your business is also out-of-date. It can also prevent people from being able to contact you if contact information is outdated. It’s important to keep your content fresh so that people will keep coming back to your site.

What You Can Do: Make sure to regularly update your website’s content. Add new blog posts, update product descriptions, and keep your FAQs up-to-date.

5. Your website does not have an SSL certificate

An SSL certificate is a must in today’s online world. It encrypts the information that is sent between your website and the visitor’s browser, which protects both you and your visitors. If your site does not have an SSL certificate, people will likely not trust giving you their personal information.

What You Can Do: Install an SSL certificate on your website so that people can feel safe giving you their information.

6. Your website is not responsive to search engine optimization (SEO) changes

If your website is not responsive to SEO changes, it will likely not show up in search results and you will see decreased website traffic. This means that potential customers will not be able to find you online, no matter how good your product or service is. Outdated websites can also be penalized by Google, which will further hurt your business. Search engines are constantly changing their algorithms, so it is important that your website is able to change with them.

What You Can Do: Make sure your website is responsive to SEO changes so that people can find you online. Use keyword-rich titles and descriptions, and make sure your site loads quickly.

Is Your Website Outdated?

If you answered yes to any of the above questions, then it’s time for an update. Having an outdated website can seriously hurt your business, but luckily, there are ways to fix it. By following the tips in this blog post, you can make sure your website is up-to-date and ready to take on the competition.

Web Design in Winston-Salem NC

By keeping your website up-to-date, you can avoid losing business and website visitors to your competitors. If you’re not sure where to start with a modern business website, Brown Creative Group can help you create a beautiful website that is mobile-friendly and easy to use. Contact us today to get started!

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