As we approach the close of another year, we know how important it is for home-service businesses and contractors to pause, evaluate, and refine their marketing efforts. That’s why we created this end-of-year marketing checklist—a simple, structured way to make sure your business is ready to hit the ground running in Q1. If you want expert help evaluating your efforts and preparing for next year, call 336-298-6747 to talk with our team at Brown Creative.
Review Your Year-End Marketing Strategy
Before planning for next year, it’s essential to step back and revisit your overall year-end marketing strategy. We start by looking at the goals you set in January and assessing how closely your results aligned with your expectations. This review helps us pinpoint what worked, what didn’t, and where we can improve. For contractors and home-service businesses, this strategy review often uncovers opportunities to focus more heavily on seasonal demand and customer behavior patterns.
Here are a few questions we typically ask:
- What goals did we achieve or surpass?
- Which marketing channels were most effective?
- Where did we overspend or underspend?
- What trends influenced results throughout the year?
Work Through Your Marketing Performance Review Checklist
Next, we walk through a detailed marketing performance review checklist to evaluate how each channel performed throughout the year. We analyze website traffic, conversion rates, SEO performance, paid advertising metrics, email engagement, and social media activity. Looking at KPIs like cost per lead, lead quality, and total return on investment allows us to identify which campaigns and tactics should continue into the new year—and which need to be adjusted or replaced.
A few key metrics we analyze include:
- Overall lead volume and cost per lead
- Conversion rates by page, campaign, and channel
- Engagement metrics on email and social media
- Return on ad spend and profitability by campaign
Assess Your Website’s Health
Your website is often the first impression potential customers have of your business, so we make sure it’s optimized before heading into Q1. As part of your small business digital marketing plan, we check page speed, confirm mobile responsiveness, update service pages, and ensure CTAs are clear and compelling. We also look at your analytics to see which pages brought in the most leads and which may need refreshing.
Optimize Your Local SEO Before Q1
Local visibility is critical for contractors and home-service companies, which is why we prioritize end-of-year marketing for contractors with a strong focus on local SEO. We update your Google Business Profile, verify your business information across directories, refresh photos, review categories, and encourage recent customer reviews. Even small improvements in these areas can significantly boost your local rankings and lead volume in the new year.
Analyze Paid Advertising Results
Paid advertising—Google Ads, Meta Ads, and Local Service Ads—plays a significant role in your overall marketing mix. We analyze performance data from the past 12 months to determine where your ad budget is delivering strong returns and where adjustments are needed. This ensures your campaigns are ready to capitalize on demand as soon as Q1 begins.
Plan Your Content for Q1
A strong content plan is essential for supporting your Q1 marketing planning. We help you map out upcoming blog topics, email campaigns, landing pages, and social content that align with seasonal needs and customer search behavior. This proactive approach gives your business a distinct advantage, ensuring you stay visible and relevant during the early months of the year.
Create a Marketing Plan for Home-Service Businesses
Once we finish reviewing and optimizing your current efforts, we work with you to build a clear marketing planning for home-service businesses roadmap. This includes setting specific goals, allocating budgets, prioritizing marketing channels, and laying out a month-by-month execution plan. Having this clarity before January arrives ensures your business starts the new year with momentum.
7 Ways Brown Creative Group Can Help
At Brown Creative Group, we specialize in helping contractors and home-service businesses build strong, sustainable marketing foundations. We guide you through each step of your year-end review and preparation for the new year. Here are seven key ways we support you:
- Conducting a full review of your marketing performance analytics
- Optimizing your website for speed, conversions, content clarity, and search visibility
- Improving your local SEO and Google Business Profile for stronger local rankings
- Refining and managing paid advertising campaigns for maximum ROI
- Developing content plans that align with seasonal demand and customer needs
- Building comprehensive marketing plans tailored to home-service businesses
- Providing ongoing strategic guidance to help your business grow throughout the year
Whether you need help reviewing analytics, improving your local presence, or building a comprehensive plan for next year, we’re with you every step of the way.
Power Up Your Growth with This End-of-Year Marketing Checklist
Completing your end-of-year marketing checklist is one of the best ways to ensure your business enters Q1 prepared, optimized, and ready to grow. From refining your strategy to evaluating performance and planning ahead, these steps help position your business for long-term success. If you’re ready to start next year strong, call 336-298-6747 and let our team at Brown Creative help you move forward with confidence.