Why Contractors Should Avoid ‘Random Acts of Marketing’
Do you think about marketing when you have projects booked up for the new few weeks, or even months? If you’re like many remodelers, probably not! But what happens when work starts to slow down and you don’t have enough new projects lined up to support your team?
It’s Coming: The Lockdown Is Going To End. Will You Be Prepared?
As you know, last week the President provided guidelines on opening up the economy in three phases, and governors across the country are making plans now for their states. While we don’t know exactly when that will happen for us yet, we do know it is coming soon, and you want to be ready […]
Why It’s Not a Good Idea to Abandon Your Marketing Efforts During a Global Pandemic
It’s a global pandemic. Life has changed. Some businesses are being hit hard. Others, not as hard and others somewhere in between. When life and business get turned upside down, it’s natural to go into “hunker down” mode. It’s understandable to want to cut all expenses and anticipate the worst. None of us should feel […]
Online Marketing During the COVID-19 Crisis
We understand that for many business owners there is reason for concern about the COVID-19 pandemic. Because of this, we have researched, put our brains together, and come up with some action plan ideas for businesses on maximizing the now and preparing for the future. Inevitably, this coronavirus crisis will pass, and while it is […]
What to Know: Call Tracking in Contractor Marketing
If you’re getting calls for your contractor company, way to go! That means that whatever marketing efforts you are making right now are working! Things like social media strategy, PPC, SEO, Google reviews, etc. will all help generate leads for your business that turn into phone calls, but are you increasing your chances of conversion […]
5 SEO Mistakes You Might Be Making
SEO (Search Engine Optimization) is a challenge. There’s no sugarcoating it. It takes a lot of strategy and intention, and sometimes there is as much room for mistakes as there is for potential. Having said that, being aware of what NOT to do goes a long way in getting it right; so here are 5 […]
How to: Home Improvement Branding Online
When talking about branding, you’re talking about giving your company a personality, which is why it’s so important. Home improvement branding should feel genuine and personal. Ultimately, you should be welcoming prospects to connect with your company, and whether visual or textual, branding is the initial factor in that. Want to watch a video instead? […]
Why Work With a Digital Marketing Agency?
Very few businesses start out working with a digital marketing agency. In fact, many don’t prioritize digital strategy for quite some time, and when they do, they start out trying to do it themselves. We hear it so often when onboarding new clients: “Well, we were trying to do it ourselves…” Usually followed by something […]
Writing Website Copy for Your Roofing Company (That Converts!)
Writing copy for your roofing website that isn’t boring or generic is hard. It’s true. Where do you start? How detailed should you be? What will get people’s attention? When talking about content, we could go in depth on content marketing or the value of blogging, etc., but for this post, we are going to […]
How to Generate More Google Reviews for Your Remodeling Business
As someone in the remodeling industry, you know the importance of upholding a good reputation. If you do poor quality work or if you do high quality work, word gets around fast. This is true of your online presence as well, and probably even more so. One of the easiest, most convenient ways for someone […]