Email Marketing Etiquette: Dos and Don’ts for a Professional Image


Email marketing is a great way to stay in touch with your customers and keep them updated on your latest products and services. However, there are certain etiquette rules that you should follow in order to maintain a professional image. In this blog post, we will discuss the dos and don’ts of email marketing etiquette, so that you can avoid common mistakes and make a great impression on your customers!

Email Marketing Etiquette

Whether you’re sending emails on behalf of your business, sending automated emails as part of a sales funnel, or sending a monthly newsletter to previous clients, proper email marketing etiquette is important.

Business Emails

Do use a professional email address

This means no using your personal email account or a free email service like Gmail. Your business email should include your company name, and it should be easy to remember and type.

Do create a signature for your emails

This is a great way to promote your business and give your customers all the information they need, such as your website, social media links, and contact information.

Do proofread your emails before sending them

This will ensure that there are no typos or grammatical errors, and that your email sounds polished and professional. Tools like Grammarly can be a great help with this.

Don’t use unprofessional language in your emails

This may seem obvious, but never include swear words, slang, or anything else that could come across as offensive or unprofessional.

Don’t send too many emails

You don’t want to overwhelm your customers or fill up their inboxes with too many messages. Stick to a consistent email schedule, and only send emails when you have something important to say.

Don’t forget to use a call-to-action

Your email should have a clear purpose, and you should tell your customers what you want them to do next. Whether it’s visiting your website, signing up for your newsletter, or making a purchase, make sure your call-to-action is clear and easy to follow.

Don’t include attachments unless you know the recipient wants them

Attachments can take up a lot of space in someone’s email and can appear to be spammy if they are unexpected, so only include them if you’re sure they’re necessary.

Sales Funnel Emails

Do segment your email list

This will allow you to send targeted emails to different groups of people, based on their interests and needs.

Do personalize your email content

Your email should sound like it’s coming from a real person, and not a faceless corporation. This can be achieved by using personal pronouns, writing in a friendly tone, and avoiding jargon.

Don’t use too much HTML

Too much HTML can make your email look like spam, so stick to plain text or a simple email template.

Don’t forget the human touch

Even though automated emails are sent by computers, they should still sound like they’re coming from a real person. Add a personal note to each email, and include your contact information in case the recipient has any questions.

Newsletter Emails

Do use a clear and concise subject line

Your subject line should be specific and to the point, so that your readers know what to expect when they open your email.

Do make your email content engaging

Your newsletter should be interesting and enjoyable to read, so include a mix of articles, images, infographics, and videos.

Do keep your email list clean

Remove any inactive subscribers from your list, so that you’re only sending emails to people who are actually interested in hearing from you. You can do this by setting up a re-engagement campaign, or using an email validation service.

Don’t send too many emails

Again, you don’t want to overwhelm your subscribers or fill up their inboxes with too many messages. Stick to a consistent email schedule, and only send newsletters when you have something important to say.

Don’t use too many images

Too many images can make your email get triggered as spam, so use them sparingly.

Don’t use all caps or too many exclamation points

Avoid coming across as too sales-y or spammy by using all caps or too many exclamation points. Stick to a more neutral tone.

Brown Creative Group: Marketing That Gets Results

By following these email marketing etiquette tips, you can avoid common mistakes and make a great impression on your customers! Just remember to keep it professional, segment your list, personalize your content, and use a call-to-action. And if you’re ever unsure about what to do, err on the side of caution and choose the more professional option. Your customers will appreciate it!

At Brown Creative Group, email marketing is just one of the methods we use as part of a comprehensive digital marketing strategy to earn your business new customers. We create multiple touch points to nurture leads further down the sales funnel to become new customers. Ready to get started? Call us today at (336) 298-6747 or schedule a free consultation here!

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