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SEO (Search Engine Optimization) is a challenge. There’s no sugarcoating it. It takes a lot of strategy and intention, and sometimes there is as much room for mistakes as there is for potential. Having said

When talking about branding, you’re talking about giving your company a personality, which is why it’s so important. Home improvement branding should feel genuine and personal. Ultimately, you should be welcoming prospects to connect with

Very few businesses start out working with a digital marketing agency. In fact, many don’t prioritize digital strategy for quite some time, and when they do, they start out trying to do it themselves.  We

Writing copy for your roofing website that isn’t boring or generic is hard. It’s true. Where do you start? How detailed should you be? What will get people’s attention? When talking about content, we could

As someone in the remodeling industry, you know the importance of upholding a good reputation. If you do poor quality work or if you do high quality work, word gets around fast.  This is true

As a contractor, you understand the importance of every interaction with your clients or potential clients, and this remains true in contractor marketing. Why is face time important in contractor marketing? Unlike many other kinds

In our last blog article, we talked about Facebook and some mistakes you might be making if you are part of the home services industry. It seemed only fitting that we continue in the social

With well over 2 billions users, we would say that Facebook is a safe bet for your business. In fact, more than 80 million small businesses around the world utilize the Facebook platform to promote

If you are in the home services industry, your website is one of the most important aspects of your business. Why? Because in today’s online age, people associate the quality of your website directly with

Getting the most out of your digital marketing for your business means it must be very strategic, and you should always consider the ways marketing for your industry specifically plays into the strategy you develop.

With the fast approach of the New Year, we’re sure you have seen your fill of New Year articles, so we wanted to provide you with some simple digital marketing content that you can apply

2020 is almost here, and we’re all very keenly aware of it. It’s time to review the year behind and adjust for your digital marketing strategy in the year ahead, but where to even start?

If you are a small business owner, you may be noticing the need for a change in your digital marketing strategy. Or maybe you don’t have one yet at all. It can be a little

Many businesses have put a lot of time and effort into finding ways to draw attention to their business, but find that their conversion rates are still low while the bounce rate is much higher

“Personalization” has become a bit of a buzzword in the world of digital marketing, and rightfully so. In the past few years, the whole concept of personalized marketing strategy has completely blown many ideas of

In the past, blogs were for the lifestyle junkies, the travellers, and the chronically expressive people who needed an outlet (which is great!). But now, they’re for the businesses as well, except they mean something

Digital Marketing has been a buzz term for the last several years. Starting out, it stirred up a lot of questions, but now, it is such a normal part of our everyday lives that we

In order to be effective in writing a post about content marketing, we first have to establish a basic foundation. We will get to why content marketing is important and what it means for you,

As a digital marketing agency that utilizes The Almighty WordPress, one of the questions we hear most often is, “Why WordPress?” (Here, we are referring to WordPress.org, the software, rather than WordPress.com, the hosting service.

Hello, small business owner! You’re probably here because you are feeling a little apprehension about digital marketing and how (in the world!) you should incorporate it in your small business. Well, let me start by saying

Digital marketing is the most effective method for generating business online. Rather than interrupting prospects in order to promote your own visibility with unwanted marketing messages, digital marketing attracts prospects to you by providing relevant,