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How to Generate More Google Reviews for Your Remodeling Business
As someone in the remodeling industry, you know the importance of upholding a good reputation. If you do poor quality work or if you do high quality work, word gets around fast. This is true

3 Ways to Increase Face Time in Online Contractor Marketing
As a contractor, you understand the importance of every interaction with your clients or potential clients, and this remains true in contractor marketing. Why is face time important in contractor marketing? Unlike many other kinds

Home Service Industry: Should You be Using Instagram?
In our last blog article, we talked about Facebook and some mistakes you might be making if you are part of the home services industry. It seemed only fitting that we continue in the social

Top Facebook Mistakes Made in the Home Services Industry
With well over 2 billions users, we would say that Facebook is a safe bet for your business. In fact, more than 80 million small businesses around the world utilize the Facebook platform to promote

Home Services Industry: What Should Be Included on Your Website?
If you are in the home services industry, your website is one of the most important aspects of your business. Why? Because in today’s online age, people associate the quality of your website directly with

5 Ways to Make Your Digital Marketing Industry Specific
Getting the most out of your digital marketing for your business means it must be very strategic, and you should always consider the ways marketing for your industry specifically plays into the strategy you develop.

3 Simple Things to Be Aware of in Digital Marketing for 2020
With the fast approach of the New Year, we’re sure you have seen your fill of New Year articles, so we wanted to provide you with some simple digital marketing content that you can apply

Preparing Your Digital Marketing Strategy for 2020: 5 Questions to Ask Yourself
2020 is almost here, and we’re all very keenly aware of it. It’s time to review the year behind and adjust for your digital marketing strategy in the year ahead, but where to even start?

Managing Your Digital Marketing Expectations (as a Small Business Owner)
If you are a small business owner, you may be noticing the need for a change in your digital marketing strategy. Or maybe you don’t have one yet at all. It can be a little

7 Practical Ways to Increase Conversion Rates
Many businesses have put a lot of time and effort into finding ways to draw attention to their business, but find that their conversion rates are still low while the bounce rate is much higher

The 4 Cs of Personalization in Your Digital Marketing Strategy
“Personalization” has become a bit of a buzzword in the world of digital marketing, and rightfully so. In the past few years, the whole concept of personalized marketing strategy has completely blown many ideas of

How to Write an Effective Blog Post for Your Business
In the past, blogs were for the lifestyle junkies, the travellers, and the chronically expressive people who needed an outlet (which is great!). But now, they’re for the businesses as well, except they mean something

Digital Marketing: An Expense or an Investment?
Digital Marketing has been a buzz term for the last several years. Starting out, it stirred up a lot of questions, but now, it is such a normal part of our everyday lives that we

The What, Why, and How of Content Marketing
In order to be effective in writing a post about content marketing, we first have to establish a basic foundation. We will get to why content marketing is important and what it means for you,

7 Reasons You Should Definitely be Using WordPress for Your Website
As a digital marketing agency that utilizes The Almighty WordPress, one of the questions we hear most often is, “Why WordPress?” (Here, we are referring to WordPress.org, the software, rather than WordPress.com, the hosting service.

5 Digital Marketing Mistakes You Might be Making as a Small Business
Hello, small business owner! You’re probably here because you are feeling a little apprehension about digital marketing and how (in the world!) you should incorporate it in your small business. Well, let me start by saying

Top 7 Digital Marketing Myths Debunked
Digital marketing is the most effective method for generating business online. Rather than interrupting prospects in order to promote your own visibility with unwanted marketing messages, digital marketing attracts prospects to you by providing relevant,

Client Spotlight: Wake Forest University
Wake Forest University Wake Forest University has been ranked in the top 30 in national universities by U.S. News & World Report for 21 consecutive years. We developed a campaign around the theme of “Summer

Client Spotlight: Shallowford Animal Hospital
Shallowford Animal Hospital Shallowford Animal Hospital, located in Lewisville, NC, provides excellent veterinary care for your dogs and cats. Dr. Kristopher Eads and his team treat your pets with loving care in every checkup, procedure

Client Spotlight: Heritage Puzzle
Heritage Puzzle Inc. Heritage Puzzle Inc. is based in Winston-Salem, NC, and manufactures top quality jigsaw puzzles featuring original artwork and one-of-a-kind prints. They sell in retail shops all along the east coast and other

Client Spotlight: Natural Creations Hardwood Floors
Natural Creations Hardwood Floors Natural Creations Hardwood Floors is a division of Burchette and Burchette Hardwood Floors, based in Elkin, NC. Burchette and Burchette is a third-generation family business that crafts heirloom-quality hardwood floors with